/* =========================================================
   Silbermann Media Group — Studio
   Design system: SMG house style (recap site unified)
   Typography: Cormorant Garamond (display) / Barlow (body)
   Palette: #0a0a0a background, #C9A86C gold, #f5f0e8 cream
   ========================================================= */

:root {
    --bg: #0a0a0a;
    --bg-raised: #141414;
    --bg-subtle: #1a1a1a;
    --bg-panel: #161616;
    --text-primary: #f5f0e8;
    --text-secondary: #a8a29a;
    --text-muted: #8a8378;
    --gold: #C9A86C;
    --gold-soft: rgba(201, 168, 108, 0.3);
    --gold-faint: rgba(201, 168, 108, 0.12);
    --border: rgba(201, 168, 108, 0.2);
    --border-soft: rgba(245, 240, 232, 0.08);
    --border-hard: #2a2a2a;
    --font-display: 'Cormorant Garamond', Georgia, serif;
    --font-body: 'Barlow', -apple-system, BlinkMacSystemFont, sans-serif;
    --font-condensed: 'Barlow Condensed', 'Barlow', sans-serif;
}

* {
    margin: 0;
    padding: 0;
    box-sizing: border-box;
}

html {
    scroll-behavior: smooth;
    overflow-x: clip;
}

body {
    font-family: var(--font-body);
    background: var(--bg);
    color: var(--text-primary);
    line-height: 1.6;
    font-weight: 300;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: clip;
    width: 100%;
    max-width: 100vw;
}

a {
    color: inherit;
    text-decoration: none;
    transition: color 0.2s ease, opacity 0.2s ease;
}

img {
    max-width: 100%;
    display: block;
}

/* ---------------- HEADER ---------------- */
.site-header {
    border-bottom: 1px solid var(--border-soft);
    padding: 1.25rem 2rem;
    background: rgba(10, 10, 10, 0.88);
    backdrop-filter: blur(12px);
    -webkit-backdrop-filter: blur(12px);
    position: sticky;
    top: 0;
    z-index: 100;
}

.header-inner {
    max-width: 1400px;
    margin: 0 auto;
    display: flex;
    justify-content: space-between;
    align-items: center;
    gap: 2rem;
}

.brand-mark {
    font-family: var(--font-display);
    font-style: italic;
    font-weight: 400;
    font-size: 1.35rem;
    color: var(--gold);
    letter-spacing: 0.01em;
}

.primary-nav {
    display: flex;
    gap: 2.25rem;
    align-items: center;
}

.primary-nav a {
    font-family: var(--font-body);
    font-size: 0.75rem;
    font-weight: 400;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--text-secondary);
}

.primary-nav a:hover {
    color: var(--gold);
}

.primary-nav .nav-contact {
    color: var(--gold);
    padding: 0.5rem 1rem;
    border: 1px solid var(--gold-soft);
    border-radius: 2px;
}

.primary-nav .nav-contact:hover {
    background: var(--gold-faint);
}

/* ---------------- HERO ---------------- */
.hero {
    padding: 8rem 2rem 6rem;
    border-bottom: 1px solid var(--border-soft);
}

.hero-inner {
    max-width: 1100px;
    margin: 0 auto;
}

.hero-eyebrow {
    font-family: var(--font-body);
    font-size: 0.75rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    margin-bottom: 2rem;
    font-weight: 400;
}

.hero-title {
    font-family: var(--font-display);
    font-weight: 300;
    font-size: clamp(2.25rem, 6vw, 5rem);
    line-height: 1.08;
    letter-spacing: -0.01em;
    color: var(--text-primary);
    margin-bottom: 2.5rem;
    overflow-wrap: break-word;
    word-wrap: break-word;
}

.hero-lede {
    font-family: var(--font-body);
    font-size: 1.25rem;
    line-height: 1.7;
    color: var(--text-secondary);
    max-width: 780px;
    margin-bottom: 1.5rem;
    font-weight: 300;
}

.hero-lede-secondary {
    color: var(--text-muted);
    font-size: 1.1rem;
    margin-bottom: 2.5rem;
}

.hero-meta {
    display: flex;
    flex-wrap: wrap;
    gap: 0.75rem;
    align-items: center;
    font-family: var(--font-condensed);
    font-size: 0.85rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--text-muted);
    font-weight: 400;
}

.hero-meta-divider {
    color: var(--gold-soft);
}

/* ---------------- SECTION BASE ---------------- */
.section {
    padding: 7rem 2rem;
    border-bottom: 1px solid var(--border-soft);
}

.section-inner {
    max-width: 1200px;
    margin: 0 auto;
}

.section-eyebrow {
    font-family: var(--font-body);
    font-size: 0.72rem;
    letter-spacing: 0.26em;
    text-transform: uppercase;
    color: var(--gold);
    margin-bottom: 1.75rem;
    font-weight: 500;
}

.section-title {
    font-family: var(--font-display);
    font-weight: 300;
    font-size: clamp(1.65rem, 4.5vw, 3.5rem);
    line-height: 1.15;
    letter-spacing: -0.005em;
    color: var(--text-primary);
    margin-bottom: 3rem;
    max-width: 950px;
    overflow-wrap: break-word;
    word-wrap: break-word;
}

.section-lede {
    font-family: var(--font-body);
    font-size: 1.1rem;
    line-height: 1.7;
    color: var(--text-secondary);
    max-width: 780px;
    margin-bottom: 3rem;
    font-weight: 300;
}

/* ---------------- PULL QUOTE ---------------- */
.pullquote-section {
    background: var(--bg);
    padding: 5rem 2rem;
    border-bottom: 1px solid var(--border-soft);
}

.pullquote-inner {
    max-width: 1000px;
    margin: 0 auto;
}

.pullquote {
    font-family: var(--font-display);
    font-style: italic;
    font-weight: 300;
    font-size: clamp(1.5rem, 3.2vw, 2.35rem);
    line-height: 1.35;
    color: var(--text-primary);
    letter-spacing: -0.005em;
    border-left: 2px solid var(--gold);
    padding-left: 2rem;
    max-width: 900px;
    margin: 0;
    quotes: none;
}

.pullquote::before,
.pullquote::after {
    content: none;
}

/* ---------------- THESIS ---------------- */
.section-thesis {
    background: var(--bg);
}

.mechanism-flow {
    display: grid;
    grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr;
    gap: 1.25rem;
    align-items: stretch;
    margin-bottom: 4rem;
    padding: 2.5rem 0;
    border-top: 1px solid var(--border);
    border-bottom: 1px solid var(--border);
}

.mechanism-stage {
    display: flex;
    flex-direction: column;
    gap: 0.75rem;
    padding: 0 0.5rem;
}

.mechanism-stage-label {
    font-family: var(--font-condensed);
    font-size: 0.7rem;
    letter-spacing: 0.28em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin: 0;
}

.mechanism-stage-title {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 1.25rem;
    line-height: 1.2;
    color: var(--text-primary);
    margin: 0;
    letter-spacing: 0.005em;
}

.mechanism-stage-body {
    font-family: var(--font-body);
    font-size: 0.9rem;
    line-height: 1.55;
    color: var(--text-secondary);
    margin: 0;
    font-weight: 300;
}

.mechanism-arrow {
    font-family: var(--font-display);
    font-size: 1.5rem;
    color: var(--gold-soft);
    display: flex;
    align-items: center;
    justify-content: center;
    padding-top: 1.75rem;
}

.thesis-body {
    max-width: 820px;
}

.thesis-body p {
    font-size: 1.125rem;
    line-height: 1.8;
    color: var(--text-secondary);
    margin-bottom: 1.75rem;
    font-weight: 300;
}

.thesis-body p.thesis-close {
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1.5rem;
    line-height: 1.5;
    color: var(--text-primary);
    border-left: 2px solid var(--gold);
    padding-left: 1.75rem;
    margin-top: 3rem;
}

/* ---------------- HOW WE WORK ---------------- */
.section-how {
    background: var(--bg-raised);
}

.how-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 3rem 4rem;
    margin-top: 2rem;
}

.how-block {
    padding-top: 2rem;
    border-top: 1px solid var(--border);
}

.how-title {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 1.65rem;
    line-height: 1.2;
    color: var(--text-primary);
    margin-bottom: 1rem;
    letter-spacing: 0.005em;
}

.how-block p {
    font-size: 1rem;
    line-height: 1.75;
    color: var(--text-secondary);
    font-weight: 300;
}

/* ---------------- CAPABILITIES ---------------- */
.section-capabilities {
    background: var(--bg);
}

.capability-list {
    display: flex;
    flex-direction: column;
    gap: 0;
}

.capability {
    padding: 2.5rem 0;
    border-top: 1px solid var(--border-soft);
    display: grid;
    grid-template-columns: 1fr 2fr;
    gap: 3rem;
    align-items: start;
}

.capability:last-child {
    border-bottom: 1px solid var(--border-soft);
}

.capability-head {
    display: flex;
    flex-direction: column;
    gap: 0.6rem;
}

.capability-role {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin: 0;
}

.capability h3 {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 1.5rem;
    color: var(--text-primary);
    letter-spacing: 0.005em;
    line-height: 1.25;
    margin: 0;
}

.capability p {
    font-size: 1rem;
    line-height: 1.75;
    color: var(--text-secondary);
    font-weight: 300;
}

/* ---------------- WORK ---------------- */
.section-work {
    background: var(--bg-raised);
    padding-top: 9rem;
}

.work-group {
    margin-top: 3.5rem;
}

.work-group-label {
    font-family: var(--font-condensed);
    font-size: 0.85rem;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--gold);
    margin-bottom: 1rem;
    font-weight: 500;
}

.work-group-note {
    font-family: var(--font-body);
    font-size: 0.95rem;
    line-height: 1.7;
    color: var(--text-muted);
    font-style: italic;
    max-width: 780px;
    margin-bottom: 3rem;
    padding-bottom: 2rem;
    border-bottom: 1px solid var(--border-soft);
    font-weight: 300;
}

.case-study {
    padding: 3.5rem 0;
    border-bottom: 1px solid var(--border-soft);
}

.case-study:last-child {
    border-bottom: none;
}

.case-study-featured {
    background: var(--bg-raised);
    padding: 3.5rem 2.5rem;
    margin: 0 -2.5rem 2rem;
    border-bottom: 1px solid var(--border);
    border-radius: 2px;
}

.case-study-meta {
    margin-bottom: 1rem;
}

.case-study-client {
    font-family: var(--font-body);
    font-size: 0.9rem;
    font-weight: 500;
    color: var(--text-primary);
    letter-spacing: 0.02em;
    margin-bottom: 0.25rem;
}

.case-study-scope {
    font-family: var(--font-condensed);
    font-size: 0.8rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--text-muted);
    font-weight: 400;
}

.case-study-title {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: clamp(1.5rem, 3.5vw, 3rem);
    line-height: 1.1;
    color: var(--text-primary);
    margin-bottom: 1.75rem;
    letter-spacing: -0.005em;
    overflow-wrap: break-word;
    word-wrap: break-word;
}

.case-study-body {
    max-width: 820px;
    margin-bottom: 2rem;
}

.case-study-body p {
    font-size: 1.05rem;
    line-height: 1.75;
    color: var(--text-secondary);
    margin-bottom: 1rem;
    font-weight: 300;
}

.case-study-body em {
    font-family: var(--font-display);
    font-style: italic;
    color: var(--text-primary);
    font-size: 1.08em;
}

.case-study-body p.case-summary {
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1.25rem;
    line-height: 1.5;
    color: var(--text-primary);
    border-left: 2px solid var(--gold);
    padding-left: 1.5rem;
    margin: 1.75rem 0;
    max-width: 760px;
    font-weight: 400;
}

.case-study-stats {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1px;
    background: var(--border-soft);
    border: 1px solid var(--border-soft);
    margin-bottom: 2rem;
    max-width: 820px;
}

/* 3-stat case studies render as 3 columns, not 4, to avoid orphan cell */
.case-study-stats:has(.stat:nth-child(3):last-child) {
    grid-template-columns: repeat(3, 1fr);
}

.case-study-stats .stat {
    background: var(--bg-panel);
    padding: 1.5rem 1rem;
    display: flex;
    flex-direction: column;
    gap: 0.35rem;
    text-align: center;
}

.stat-value {
    font-family: var(--font-display);
    font-size: 1.75rem;
    font-weight: 400;
    color: var(--gold);
    line-height: 1;
}

.stat-label {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--text-muted);
    font-weight: 400;
}

/* ---------------- CASE STUDY VISUALS ---------------- */
.case-study-visual {
    margin-top: 2.5rem;
    max-width: 980px;
}

.case-visual-hero {
    background: var(--bg-panel);
    border: 1px solid var(--border-soft);
    overflow: hidden;
    margin-bottom: 1.25rem;
}

.case-visual-hero img {
    width: 100%;
    height: auto;
    display: block;
}

/* Portrait layout: poster sized reasonably, centered, not stretched */
.case-study-visual-portrait .case-visual-hero {
    max-width: 460px;
    margin: 0 0 1.25rem 0;
}

/* Landscape layout: hero fills the column width */
.case-study-visual-landscape .case-visual-hero {
    width: 100%;
}

/* Gallery: 2-column grid of landscape recap images */
.case-visual-gallery {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1.25rem;
}

/* When two galleries stack in a case study, add breathing room between them */
.case-visual-gallery + .case-visual-gallery {
    margin-top: 1.25rem;
}

/* Three-image variant: display as 3 columns at desktop width */
.case-visual-gallery-three {
    grid-template-columns: repeat(3, 1fr);
}

.case-visual-gallery img {
    width: 100%;
    height: auto;
    display: block;
    background: var(--bg-panel);
    border: 1px solid var(--border-soft);
    aspect-ratio: 4 / 3;
    object-fit: cover;
}

/* Featured image within a visual section (e.g., Nasdaq Tower leading Premiere OOH) */
.case-visual-feature {
    background: var(--bg-panel);
    border: 1px solid var(--border-soft);
    overflow: hidden;
    margin-bottom: 1.25rem;
}

.case-visual-feature img {
    width: 100%;
    height: auto;
    display: block;
}

/* Contain variant: for screenshots and document-style images where the WHOLE image is the message
   (social posts, newsletter ads, Spotify takeovers, FYC trade ads). Letterboxes within the cell
   so no content is cropped. */
.case-visual-gallery-contain img {
    object-fit: contain;
    background: var(--bg);
}

/* Natural variant: displays images at their true aspect ratio, no forced landscape frame,
   no cropping. For portrait creatives. */
.case-visual-gallery-natural img {
    aspect-ratio: auto;
    object-fit: fill;
    height: auto;
}

/* Featured case study (Monument) gets slightly more breathing room */
.case-study-featured .case-study-visual {
    margin-top: 3rem;
}

/* Secondary gallery section within a case study (for sub-sections like retail vs OOH) */
.case-visual-section {
    margin-top: 2.5rem;
    max-width: 980px;
}

.case-visual-section-label {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-bottom: 1.25rem;
}

/* ---------------- PODCAST GRID (square logo tiles) ---------------- */
.case-podcast-grid {
    margin-top: 2.5rem;
    max-width: 980px;
}

.podcast-grid-label {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-bottom: 1.25rem;
}

.podcast-tiles {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 1rem;
}

.podcast-tile {
    aspect-ratio: 1 / 1;
    background: var(--bg-panel);
    border: 1px solid var(--border-soft);
    overflow: hidden;
}

.podcast-tile img {
    width: 100%;
    height: 100%;
    object-fit: cover;
    display: block;
}

/* ---------------- AUDIO PLAYERS ---------------- */
.case-audio {
    margin-top: 2.5rem;
    max-width: 820px;
    padding-top: 2rem;
    border-top: 1px solid var(--border-soft);
}

.case-audio-label {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-bottom: 1.5rem;
}

.audio-group {
    margin-bottom: 2rem;
}

.audio-group:last-child {
    margin-bottom: 0;
}

.audio-group-label {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 1.2rem;
    color: var(--text-primary);
    line-height: 1.3;
    margin-bottom: 0.75rem;
    padding-bottom: 0.5rem;
    border-bottom: 1px solid var(--border);
    letter-spacing: 0.005em;
}

.audio-spots {
    display: flex;
    flex-direction: column;
    gap: 0;
}

audio {
    display: none;
}

.spot-row {
    display: flex;
    align-items: center;
    gap: 1.5rem;
    padding: 1rem 0;
    border-bottom: 1px solid var(--border-soft);
}

.spot-row:last-child {
    border-bottom: none;
}

.spot-info {
    flex: 1;
    min-width: 0;
}

.spot-title {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 1.15rem;
    color: var(--text-primary);
    line-height: 1.3;
    margin-bottom: 0.15rem;
}

.spot-meta {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.15em;
    text-transform: uppercase;
    color: var(--text-muted);
    font-weight: 400;
}

.custom-player {
    display: flex;
    align-items: center;
    gap: 1rem;
    width: 300px;
    flex-shrink: 0;
}

.play-btn {
    width: 36px;
    height: 36px;
    border-radius: 50%;
    border: 1px solid var(--gold);
    background: transparent;
    color: var(--gold);
    cursor: pointer;
    display: flex;
    align-items: center;
    justify-content: center;
    flex-shrink: 0;
    transition: background 0.2s, color 0.2s;
    font-size: 11px;
    padding-left: 2px;
    font-family: var(--font-body);
}

.play-btn:hover {
    background: var(--gold);
    color: var(--bg);
}

.play-btn.playing {
    background: var(--gold);
    color: var(--bg);
}

.player-track {
    flex: 1;
    display: flex;
    flex-direction: column;
    gap: 4px;
}

.player-progress {
    width: 100%;
    height: 2px;
    background: var(--border-soft);
    border-radius: 1px;
    cursor: pointer;
    position: relative;
    overflow: visible;
}

.player-bar {
    height: 100%;
    background: var(--gold);
    border-radius: 1px;
    width: 0%;
    transition: width 0.1s linear;
    pointer-events: none;
}

.player-time {
    font-family: var(--font-condensed);
    font-size: 0.7rem;
    letter-spacing: 0.15em;
    color: var(--text-muted);
    font-weight: 400;
}

.case-study-link {
    display: inline-block;
    font-family: var(--font-body);
    font-size: 0.85rem;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    padding-bottom: 0.25rem;
    border-bottom: 1px solid var(--gold-soft);
    margin-top: 0.5rem;
}

.case-study-link:hover {
    border-bottom-color: var(--gold);
}

.case-study-link[data-status="pending"],
.case-study-link[data-status="private"] {
    color: var(--text-muted);
    border-bottom-color: var(--border-soft);
    cursor: default;
    pointer-events: none;
}

/* ---------------- SELECTED EXPERIENCE ---------------- */
.section-experience {
    background: var(--bg);
}

.logo-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1px;
    background: var(--border-soft);
    border: 1px solid var(--border-soft);
    margin-top: 1rem;
}

.logo-cell {
    background: var(--bg-panel);
    padding: 2rem 1.5rem;
    display: flex;
    align-items: center;
    justify-content: center;
    text-align: center;
    font-family: var(--font-display);
    font-weight: 400;
    font-style: italic;
    font-size: 1.05rem;
    color: var(--text-secondary);
    letter-spacing: 0.01em;
    transition: background 0.25s ease, color 0.25s ease, opacity 0.25s ease;
    min-height: 130px;
    position: relative;
}

.logo-cell:hover {
    background: var(--bg-raised);
    color: var(--gold);
}

.logo-cell img {
    max-width: 75%;
    max-height: 50px;
    height: auto;
    width: auto;
    display: block;
    opacity: 0.88;
    transition: opacity 0.25s ease;
}

.logo-cell:hover img {
    opacity: 1;
}

/* Per-logo height adjustments for optical balance */
.logo-cell img.logo-tall     { max-height: 78px; }   /* stacked lockups (NBC, Paramount, S&S, CC, NYC H+H) */
.logo-cell img.logo-medium   { max-height: 62px; }   /* square-ish marks (A24, Columbia, HBO, Angel Studios, Rose Room, Warner) */
.logo-cell img.logo-standard { max-height: 50px; }   /* default wordmarks */
.logo-cell img.logo-thin     { max-height: 32px; }   /* very thin wide sans (Delsey Paris, Sony Pictures, Desmond & Dempsey) */

@media (max-width: 900px) {
    .logo-grid {
        grid-template-columns: repeat(3, 1fr);
    }
    .logo-cell {
        min-height: 110px;
        padding: 1.5rem 1rem;
    }
}

@media (max-width: 640px) {
    .logo-grid {
        grid-template-columns: repeat(2, 1fr);
    }
    .logo-cell {
        min-height: 100px;
    }
    .logo-cell img.logo-tall     { max-height: 62px; }
    .logo-cell img.logo-medium   { max-height: 50px; }
    .logo-cell img.logo-standard { max-height: 40px; }
    .logo-cell img.logo-thin     { max-height: 26px; }
}

/* ---------------- ABOUT ---------------- */
.section-about {
    background: var(--bg-raised);
}

.about-body {
    max-width: 820px;
    margin-bottom: 4rem;
}

.about-body p {
    font-size: 1.1rem;
    line-height: 1.8;
    color: var(--text-secondary);
    margin-bottom: 1.5rem;
    font-weight: 300;
}

.about-body p.about-family-lede {
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1.35rem;
    line-height: 1.5;
    color: var(--text-primary);
    border-top: 1px solid var(--border-soft);
    padding-top: 2.5rem;
    margin-top: 2.5rem;
    margin-bottom: 1.5rem;
    font-weight: 400;
}

.about-founder {
    border-top: 1px solid var(--border);
    padding-top: 2.5rem;
    max-width: 820px;
}

.founder-label {
    font-family: var(--font-condensed);
    font-size: 0.8rem;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--gold);
    margin-bottom: 0.5rem;
    font-weight: 500;
}

.founder-name {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 2rem;
    color: var(--text-primary);
    margin-bottom: 1rem;
}

.founder-bio p {
    font-size: 1rem;
    line-height: 1.75;
    color: var(--text-secondary);
    font-weight: 300;
    margin-bottom: 1rem;
}

.founder-bio p:last-child {
    margin-bottom: 0;
}

/* ---------------- CONTACT ---------------- */
.section-contact {
    background: var(--bg);
    padding: 8rem 2rem;
}

.section-title-contact {
    margin-bottom: 2rem;
}

.closing-body {
    font-family: var(--font-body);
    font-size: 1.15rem;
    line-height: 1.7;
    color: var(--text-secondary);
    max-width: 780px;
    margin-bottom: 4rem;
    font-weight: 300;
}

.contact-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 3rem;
    padding-top: 2rem;
    border-top: 1px solid var(--border);
}

.contact-block {
    display: flex;
    flex-direction: column;
    gap: 0.75rem;
}

.contact-label {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--text-muted);
    font-weight: 500;
}

.contact-value {
    font-family: var(--font-display);
    font-weight: 400;
    font-size: 1.35rem;
    color: var(--text-primary);
    line-height: 1.4;
    word-break: break-word;
    overflow-wrap: break-word;
}

a.contact-value:hover {
    color: var(--gold);
}

/* ---------------- FOOTER ---------------- */
.site-footer {
    background: var(--bg);
    border-top: 1px solid var(--border-soft);
    padding: 2.5rem 2rem;
}

.footer-inner {
    max-width: 1400px;
    margin: 0 auto;
    display: flex;
    justify-content: space-between;
    align-items: center;
    flex-wrap: wrap;
    gap: 1rem;
}

.footer-brand {
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1rem;
    color: var(--gold);
    font-weight: 400;
}

.footer-meta {
    font-family: var(--font-condensed);
    font-size: 0.8rem;
    letter-spacing: 0.15em;
    text-transform: uppercase;
    color: var(--text-muted);
    font-weight: 400;
}

/* ---------------- RESPONSIVE ---------------- */
@media (max-width: 900px) {
    .primary-nav {
        gap: 1.25rem;
    }

    .primary-nav a {
        font-size: 0.7rem;
    }

    .primary-nav .nav-contact {
        padding: 0.4rem 0.75rem;
    }

    .how-grid {
        grid-template-columns: 1fr;
        gap: 2.5rem;
    }

    .capability {
        grid-template-columns: 1fr;
        gap: 1rem;
    }

    .case-study-stats {
        grid-template-columns: repeat(2, 1fr);
    }

    /* 3-stat case studies: render as 3 narrow columns on mobile to avoid orphan cell.
       Detected via :has() — last .stat is the 3rd child and has no siblings after it. */
    .case-study-stats:has(.stat:nth-child(3):last-child) {
        grid-template-columns: repeat(3, 1fr);
    }

    .case-study-stats:has(.stat:nth-child(3):last-child) .stat {
        padding: 1.25rem 0.5rem;
    }

    .case-study-stats:has(.stat:nth-child(3):last-child) .stat-value {
        font-size: 1.35rem;
    }

    .case-study-stats:has(.stat:nth-child(3):last-child) .stat-label {
        font-size: 0.65rem;
        letter-spacing: 0.14em;
    }

    .logo-grid {
        grid-template-columns: repeat(3, 1fr);
    }

    .contact-grid {
        grid-template-columns: 1fr;
        gap: 2rem;
    }

    .mechanism-flow {
        grid-template-columns: 1fr;
        gap: 1rem;
        padding: 2rem 0;
        margin-bottom: 3rem;
    }

    .mechanism-arrow {
        transform: rotate(90deg);
        padding-top: 0;
        padding: 0.25rem 0;
    }

    .mechanism-stage {
        gap: 0.5rem;
    }

    .mechanism-stage-body {
        line-height: 1.5;
    }

    .case-study-visual-portrait .case-visual-hero {
        max-width: 340px;
        margin-left: auto;
        margin-right: auto;
    }
}

@media (max-width: 640px) {
    .site-header {
        padding: 1rem 1.25rem;
    }

    .header-inner {
        flex-direction: row;
        align-items: center;
        justify-content: space-between;
        gap: 1rem;
    }

    /* Single row on phones. The section links give way to Work and Contact —
       the Work section carries its own jump index for everything else. */
    .primary-nav {
        width: auto;
        flex-wrap: nowrap;
        gap: 1rem;
        align-items: center;
    }

    .primary-nav a:not([href="#work"]):not(.nav-contact) {
        display: none;
    }

    .primary-nav .nav-contact {
        padding: 0.45rem 0.85rem;
    }

    /* size the wordmark so brand + Work + Contact clear 360px on one line */
    .brand-mark {
        font-size: 1rem;
        white-space: nowrap;
    }

    .hero {
        padding: 5rem 1.25rem 4rem;
    }

    .section {
        padding: 5rem 1.25rem;
    }

    .section-work {
        padding-top: 6.5rem;
    }

    .pullquote-section {
        padding: 3rem 1.25rem;
    }

    .pullquote {
        padding-left: 1.25rem;
    }

    .hero-lede {
        font-size: 1.05rem;
    }

    .case-study-featured {
        padding: 2.5rem 1.5rem;
        margin: 0 -1.5rem 2rem;
    }

    .logo-grid {
        grid-template-columns: repeat(2, 1fr);
    }

    .logo-cell {
        padding: 1.5rem 0.75rem;
        font-size: 0.95rem;
        min-height: 75px;
    }

    .section-contact {
        padding: 5rem 1.25rem;
    }

    .footer-inner {
        flex-direction: column;
        align-items: flex-start;
    }

    .case-visual-gallery {
        grid-template-columns: 1fr;
        gap: 1rem;
    }

    .case-visual-gallery-three {
        grid-template-columns: 1fr;
    }

    .case-study-visual-portrait .case-visual-hero {
        max-width: 280px;
        margin-left: auto;
        margin-right: auto;
    }

    .spot-row {
        flex-direction: column;
        align-items: stretch;
        gap: 0.75rem;
    }

    .custom-player {
        width: 100%;
    }

    .podcast-tiles {
        grid-template-columns: repeat(3, 1fr);
        gap: 0.75rem;
    }
}

/* =========================================================
   LIGHTBOX
   ========================================================= */
.lightbox {
    position: fixed;
    inset: 0;
    background: rgba(10, 10, 10, 0.96);
    z-index: 1000;
    display: none;
    opacity: 0;
    transition: opacity 0.25s ease;
    cursor: zoom-out;
}

.lightbox.is-open {
    display: flex;
    flex-direction: column;
    opacity: 1;
}

.lightbox-stage {
    flex: 1;
    display: flex;
    align-items: center;
    justify-content: center;
    padding: 4rem 5rem 1rem;
    overflow: hidden;
}

.lightbox-image {
    max-width: 100%;
    max-height: 100%;
    width: auto;
    height: auto;
    object-fit: contain;
    box-shadow: 0 10px 40px rgba(0, 0, 0, 0.5);
    cursor: default;
}

.lightbox-caption {
    padding: 0 3rem 0.75rem;
    text-align: center;
    font-family: 'Cormorant Garamond', serif;
    font-style: italic;
    font-size: 1rem;
    color: var(--text-secondary);
    max-width: 900px;
    margin: 0 auto;
    line-height: 1.5;
}

.lightbox-counter {
    padding: 0 3rem 1.5rem;
    text-align: center;
    font-family: 'Barlow Condensed', sans-serif;
    font-size: 0.75rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--text-muted);
}

.lightbox-close,
.lightbox-prev,
.lightbox-next {
    position: absolute;
    background: transparent;
    border: 1px solid rgba(201, 168, 108, 0.3);
    color: var(--gold);
    cursor: pointer;
    transition: all 0.2s ease;
    font-family: 'Cormorant Garamond', serif;
    line-height: 1;
    display: flex;
    align-items: center;
    justify-content: center;
    user-select: none;
}

.lightbox-close:hover,
.lightbox-prev:hover,
.lightbox-next:hover {
    border-color: var(--gold);
    background: rgba(201, 168, 108, 0.08);
}

.lightbox-close {
    top: 1.5rem;
    right: 1.5rem;
    width: 44px;
    height: 44px;
    font-size: 1.75rem;
}

.lightbox-prev,
.lightbox-next {
    top: 50%;
    transform: translateY(-50%);
    width: 48px;
    height: 48px;
    font-size: 2rem;
    padding-bottom: 4px;
}

.lightbox-prev {
    left: 1.5rem;
}

.lightbox-next {
    right: 1.5rem;
}

.lightbox-prev[hidden],
.lightbox-next[hidden] {
    display: none;
}

/* Zoomable case study images — cursor hint */
.case-study-visual img {
    cursor: zoom-in;
    transition: opacity 0.2s ease;
}

.case-study-visual img:hover {
    opacity: 0.92;
}

/* Mobile lightbox */
@media (max-width: 768px) {
    .lightbox-stage {
        padding: 4rem 0.5rem 0.5rem;
    }

    .lightbox-caption {
        padding: 0 1rem 0.5rem;
        font-size: 0.875rem;
    }

    .lightbox-counter {
        padding: 0 1rem 1rem;
        font-size: 0.7rem;
    }

    .lightbox-close {
        top: 0.75rem;
        right: 0.75rem;
        width: 40px;
        height: 40px;
        font-size: 1.5rem;
    }

    .lightbox-prev,
    .lightbox-next {
        width: 40px;
        height: 40px;
        font-size: 1.5rem;
    }

    .lightbox-prev {
        left: 0.5rem;
    }

    .lightbox-next {
        right: 0.5rem;
    }
}

/* ---------------- WORK INDEX (jump-to nav) ---------------- */
.work-index {
    margin: 0 0 3.5rem;
    padding: 1.5rem 0 1.75rem;
    border-top: 1px solid var(--border-soft);
    border-bottom: 1px solid var(--border-soft);
}

.work-index-label {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-bottom: 1rem;
}

.work-index-links {
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 0.6rem 1.5rem;
}

.work-index-links a {
    font-family: var(--font-body);
    font-size: 0.95rem;
    color: var(--text-secondary);
    text-decoration: none;
    border-bottom: 1px solid transparent;
    padding-bottom: 2px;
    transition: color 0.2s ease, border-color 0.2s ease;
}

.work-index-links a:hover {
    color: var(--text-primary);
    border-bottom-color: var(--gold-soft);
}

.work-index-divider {
    width: 1px;
    height: 14px;
    background: var(--border);
}

/* ---------------- COLLAPSIBLE WORK GROUP ---------------- */
.work-fold-roster {
    font-family: var(--font-body);
    font-size: 0.95rem;
    line-height: 1.75;
    color: var(--text-muted);
    margin: 1.5rem 0 1.5rem;
    max-width: 780px;
}

.work-fold {
    margin-bottom: 1rem;
}

.work-fold-toggle {
    display: inline-flex;
    align-items: center;
    gap: 0.7rem;
    cursor: pointer;
    list-style: none;
    font-family: var(--font-condensed);
    font-size: 0.8rem;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    font-weight: 500;
    color: var(--gold);
    padding: 0.85rem 1.4rem;
    border: 1px solid var(--border);
    border-radius: 2px;
    background: var(--bg-raised);
    transition: background 0.2s ease, border-color 0.2s ease;
}

.work-fold-toggle::-webkit-details-marker { display: none; }

.work-fold-toggle:hover {
    background: var(--bg-panel);
    border-color: var(--gold-soft);
}

.work-fold-toggle::after {
    content: '';
    width: 7px;
    height: 7px;
    border-right: 1.5px solid currentColor;
    border-bottom: 1.5px solid currentColor;
    transform: rotate(45deg) translateY(-2px);
    transition: transform 0.25s ease;
}

.work-fold[open] .work-fold-toggle::after {
    transform: rotate(-135deg) translateY(-2px);
}

.work-fold .work-fold-close { display: none; }
.work-fold[open] .work-fold-open { display: none; }
.work-fold[open] .work-fold-close { display: inline; }

.work-fold-body {
    padding-top: 3.5rem;
}

@media (max-width: 640px) {
    .work-index { margin-bottom: 2.5rem; }
    .work-index-links { gap: 0.5rem 1.1rem; }
    .work-index-links a { font-size: 0.88rem; }
    .work-index-divider { display: none; }
    .work-fold-toggle { font-size: 0.72rem; padding: 0.75rem 1.1rem; }
    .work-fold-body { padding-top: 2.5rem; }
}

/* ---------------- BACK TO TOP ---------------- */
.back-to-top {
    position: fixed;
    right: 2rem;
    bottom: 2rem;
    z-index: 60;
    display: inline-flex;
    align-items: center;
    gap: 0.55rem;
    padding: 0.7rem 1.1rem;
    font-family: var(--font-condensed);
    font-size: 0.72rem;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    font-weight: 500;
    color: var(--gold);
    background: rgba(20, 20, 20, 0.92);
    border: 1px solid var(--border);
    border-radius: 2px;
    cursor: pointer;
    backdrop-filter: blur(6px);
    -webkit-backdrop-filter: blur(6px);
    opacity: 0;
    visibility: hidden;
    transform: translateY(8px);
    transition: opacity 0.3s ease, transform 0.3s ease, visibility 0.3s,
                background 0.2s ease, border-color 0.2s ease;
}

.back-to-top.is-visible {
    opacity: 1;
    visibility: visible;
    transform: translateY(0);
}

.back-to-top:hover {
    background: var(--bg-panel);
    border-color: var(--gold-soft);
}

.back-to-top-arrow {
    width: 7px;
    height: 7px;
    border-top: 1.5px solid currentColor;
    border-left: 1.5px solid currentColor;
    transform: rotate(45deg) translate(1px, 1px);
}

@media (max-width: 640px) {
    .back-to-top {
        right: 1rem;
        bottom: 1rem;
        padding: 0.65rem 0.95rem;
        font-size: 0.66rem;
    }
}

@media (prefers-reduced-motion: reduce) {
    .back-to-top { transition: opacity 0.2s ease, visibility 0.2s; }
}

/* ---------------- CASE STUDY VIDEO ---------------- */
.case-video-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 1.25rem;
    margin-bottom: 1.25rem;
}

.case-video {
    background: var(--bg-panel);
    border: 1px solid var(--border-soft);
    overflow: hidden;
}

.case-video video {
    width: 100%;
    height: auto;
    /* both cuts are 16x9; without this the box has no height until the
       poster loads, which shifts everything below it */
    aspect-ratio: 16 / 9;
    display: block;
    background: #000;
}

.case-video-label {
    font-family: var(--font-condensed);
    font-size: 0.7rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--text-muted);
    padding: 0.75rem 1rem;
    border-top: 1px solid var(--border-soft);
    margin: 0;
}

@media (max-width: 640px) {
    .case-video-grid { grid-template-columns: 1fr; }
}

/* ---------------- STATION GRID ---------------- */
.station-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 2.25rem 1.5rem;
    margin-top: 0.25rem;
}

.station {
    text-align: center;
}

.station-tile {
    border-radius: 10px;
    overflow: hidden;
    /* dark marks (WBNS, WTOP, WXRT) need a defined edge against the page */
    border: 1px solid rgba(255, 255, 255, 0.10);
    line-height: 0;
    max-width: 150px;
    margin: 0 auto 0.8rem;
}

.station-tile img {
    width: 100%;
    height: auto;
    display: block;
}

.station-call {
    font-family: var(--font-condensed);
    font-size: 0.95rem;
    letter-spacing: 0.14em;
    font-weight: 500;
    color: var(--text-primary);
}

.station-market {
    font-family: var(--font-body);
    font-size: 0.82rem;
    color: var(--text-muted);
    margin-top: 0.2rem;
}

.station-meta {
    font-family: var(--font-body);
    font-size: 0.8rem;
    color: var(--gold);
    margin-top: 0.15rem;
}

@media (max-width: 900px) {
    .station-grid { grid-template-columns: repeat(3, 1fr); gap: 1.8rem 1.1rem; }
    .station-tile { max-width: 130px; }
}

@media (max-width: 640px) {
    .station-grid { grid-template-columns: repeat(2, 1fr); gap: 1.6rem 1rem; }
    .station-tile { max-width: 120px; }
    .station-call { font-size: 0.9rem; }
    .station-market, .station-meta { font-size: 0.75rem; }
}


/* ---------------- HERO CTA ---------------- */
.hero-actions {
    display: flex;
    flex-wrap: wrap;
    gap: 0.9rem;
    margin-bottom: 2.5rem;
}

.hero-cta {
    display: inline-flex;
    align-items: center;
    gap: 0.6rem;
    font-family: var(--font-condensed);
    font-size: 0.78rem;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    font-weight: 500;
    color: var(--gold);
    text-decoration: none;
    padding: 0.85rem 1.5rem;
    border: 1px solid var(--border);
    border-radius: 2px;
    transition: background 0.2s ease, border-color 0.2s ease;
}

.hero-cta:hover {
    background: var(--bg-raised);
    border-color: var(--gold-soft);
}

.hero-cta-quiet {
    border-color: transparent;
    padding-left: 0.25rem;
}

.hero-cta-quiet:hover {
    border-color: transparent;
    background: transparent;
    color: var(--text-primary);
}

/* ---------------- METHODOLOGY NOTE ---------------- */
.case-stats-note {
    font-family: var(--font-body);
    font-size: 0.8rem;
    line-height: 1.65;
    color: var(--text-muted);
    max-width: 820px;
    margin: -1rem 0 2rem;
}

@media (max-width: 640px) {
    .hero-actions { gap: 0.6rem; }
    .hero-cta { font-size: 0.72rem; padding: 0.75rem 1.2rem; }
}


/* ---------------- TAP TARGETS ---------------- */
/* Keep the 36px circle, extend the hit area to the 44px minimum. */
.play-btn {
    position: relative;
}

.play-btn::after {
    content: '';
    position: absolute;
    top: 50%;
    left: 50%;
    width: 44px;
    height: 44px;
    transform: translate(-50%, -50%);
}

/* ---------------- MIXED-ORIENTATION VIDEO PAIR ---------------- */
/* A landscape cut beside a vertical one: give the landscape the wider
   column rather than forcing both into the same box. */
.case-video-grid-mixed {
    grid-template-columns: 1.9fr 1fr;
    align-items: start;
}

.case-video-vertical video {
    aspect-ratio: 9 / 16;
}

@media (max-width: 640px) {
    .case-video-grid-mixed { grid-template-columns: 1fr; }
    .case-video-vertical video { max-height: 70vh; width: auto; margin: 0 auto; }
}

/* ---------------- VERY NARROW PHONES ---------------- */
/* At 320px the wordmark plus Work plus Contact overruns the row. */
@media (max-width: 360px) {
    .site-header {
        padding: 0.85rem 1rem;
    }

    .brand-mark {
        font-size: 0.92rem;
    }

    .primary-nav {
        gap: 0.7rem;
    }

    .primary-nav a {
        font-size: 0.64rem;
    }

    .primary-nav .nav-contact {
        padding: 0.4rem 0.65rem;
    }
}

/* ---------------- SKIM SUMMARY (retired; kept for .summary-* safety) ---------------- */
.section-summary { padding-top: 3.5rem; padding-bottom: 3.5rem; }
.summary-list { margin-top: 1.75rem; max-width: 920px; }
.summary-row {
    display: grid;
    grid-template-columns: 210px 1fr;
    gap: 1.5rem;
    padding: 1.1rem 0;
    border-top: 1px solid var(--border-soft);
}
.summary-row:last-child { border-bottom: 1px solid var(--border-soft); }
.summary-campaign {
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1.15rem;
    color: var(--gold);
    line-height: 1.4;
    margin: 0;
}
.summary-line {
    font-family: var(--font-body);
    font-size: 0.98rem;
    line-height: 1.7;
    color: var(--text-secondary);
    font-weight: 300;
    margin: 0;
}

/* ---------------- LOOKING AHEAD ---------------- */
.approach-grid {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 2.5rem;
    margin-top: 2.75rem;
}
.approach-block p {
    font-family: var(--font-body);
    font-size: 0.95rem;
    line-height: 1.8;
    color: var(--text-secondary);
    font-weight: 300;
}
.approach-label {
    font-family: var(--font-condensed);
    font-size: 0.75rem;
    letter-spacing: 0.22em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-bottom: 0.9rem;
}

@media (max-width: 900px) {
    .approach-grid { grid-template-columns: 1fr; gap: 2rem; }
}
@media (max-width: 640px) {
    .summary-row { grid-template-columns: 1fr; gap: 0.4rem; }
    .summary-campaign { font-size: 1.05rem; }
    .section-summary { padding-top: 2.5rem; padding-bottom: 2.5rem; }
}

/* ---------------- VERTICAL VIDEO ROW ---------------- */
.case-video-row {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1.1rem;
    margin-bottom: 1.75rem;
}

@media (max-width: 900px) {
    .case-video-row { grid-template-columns: repeat(2, 1fr); gap: 1rem; }
}

@media (max-width: 560px) {
    .case-video-row { grid-template-columns: 1fr; }
    .case-video-row .case-video { max-width: 300px; margin: 0 auto; }
}

/* ---------------- REEL CARDS (cover still -> live post) ---------------- */
.reel-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1.5rem;
    margin-top: 1.25rem;
}

.reel-card {
    display: block;
    text-decoration: none;
    min-width: 0;
}

.reel-thumb {
    display: block;
    position: relative;
    overflow: hidden;
    border: 1px solid var(--border-soft);
    border-radius: 2px;
    background: #0e0e0e;
}

.reel-thumb img {
    display: block;
    width: 100%;
    height: auto;
    transition: opacity 0.3s ease, transform 0.6s ease;
}

.reel-card:hover .reel-thumb img { opacity: 0.82; transform: scale(1.02); }

.reel-play {
    position: absolute;
    left: 50%;
    top: 50%;
    width: 52px;
    height: 52px;
    margin: -26px 0 0 -26px;
    border: 1px solid rgba(255, 255, 255, 0.85);
    border-radius: 50%;
    background: rgba(10, 10, 10, 0.35);
    backdrop-filter: blur(2px);
    transition: background 0.25s ease, border-color 0.25s ease;
}

.reel-play::after {
    content: "";
    position: absolute;
    left: 20px;
    top: 16px;
    border-style: solid;
    border-width: 10px 0 10px 16px;
    border-color: transparent transparent transparent rgba(255, 255, 255, 0.95);
}

.reel-card:hover .reel-play {
    background: rgba(201, 168, 108, 0.3);
    border-color: var(--gold);
}

.reel-creator {
    display: block;
    font-family: var(--font-condensed);
    font-size: 0.74rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-top: 0.85rem;
}

.reel-handle {
    display: block;
    color: var(--text-muted);
    letter-spacing: 0.1em;
    text-transform: none;
    margin-top: 0.15rem;
}

.reel-title {
    display: block;
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1.02rem;
    line-height: 1.4;
    color: var(--text-secondary);
    margin-top: 0.3rem;
}

.reel-cta {
    display: inline-block;
    font-family: var(--font-condensed);
    font-size: 0.68rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--text-muted);
    margin-top: 0.55rem;
    border-bottom: 1px solid rgba(201, 168, 108, 0.3);
    padding-bottom: 2px;
    transition: color 0.25s ease, border-color 0.25s ease;
}

.reel-card:hover .reel-cta { color: var(--gold); border-color: var(--gold); }

.ig-note {
    font-family: var(--font-body);
    font-size: 0.88rem;
    line-height: 1.75;
    color: var(--text-muted);
    font-weight: 300;
    margin-top: 1.5rem;
    max-width: 660px;
}

@media (max-width: 900px) {
    .reel-grid { grid-template-columns: repeat(2, 1fr); gap: 1.25rem; }
}

@media (max-width: 420px) {
    .reel-play { width: 42px; height: 42px; margin: -21px 0 0 -21px; }
    .reel-play::after { left: 16px; top: 13px; border-width: 8px 0 8px 13px; }
}

/* ---------------- (retired: .principle-* no longer emitted) ---------------- */
.section-principles {
    padding-top: 3.5rem;
    padding-bottom: 3.5rem;
}

.principle-columns {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 3rem 4rem;
    margin-top: 2rem;
}

.principle-column-label {
    font-family: var(--font-condensed);
    font-size: 0.8rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    padding-bottom: 0.9rem;
    margin-bottom: 1.75rem;
    border-bottom: 1px solid var(--border-soft);
}

.principle { margin-bottom: 1.85rem; }
.principle:last-child { margin-bottom: 0; }

.principle-claim {
    font-family: var(--font-display);
    font-size: 1.14rem;
    line-height: 1.4;
    color: var(--text-primary);
    margin: 0 0 0.5rem;
}

.principle-proof {
    font-family: var(--font-body);
    font-size: 0.94rem;
    line-height: 1.75;
    color: var(--text-secondary);
    font-weight: 300;
    margin: 0;
}

/* ---------------- PER-CASE THESIS ---------------- */
.case-thesis {
    font-family: var(--font-body);
    font-size: 0.95rem;
    line-height: 1.7;
    color: var(--text-secondary);
    font-weight: 300;
    padding: 0.9rem 0 1.1rem;
    margin-bottom: 1.4rem;
    border-bottom: 1px solid var(--border-soft);
}

.case-thesis-label {
    font-family: var(--font-condensed);
    font-size: 0.72rem;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-right: 0.7rem;
}

@media (max-width: 900px) {
    .principle-columns { grid-template-columns: 1fr; gap: 2.5rem; }
}

@media (max-width: 640px) {
    .section-principles { padding-top: 2.5rem; padding-bottom: 2.5rem; }
    .principle-claim { font-size: 1.06rem; }
    .case-thesis-label { display: block; margin-bottom: 0.35rem; }
}

/* ---------------- WHAT THESE ARE ---------------- */
.section-explainer { padding-top: 3.5rem; padding-bottom: 3.5rem; }

.explainer-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 3.5rem;
    margin-top: 1.75rem;
}

.explainer-label {
    font-family: var(--font-condensed);
    font-size: 0.8rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    padding-bottom: 0.9rem;
    margin-bottom: 1.3rem;
    border-bottom: 1px solid var(--border-soft);
}

.explainer-block p:not(.explainer-label) {
    font-family: var(--font-body);
    font-size: 1rem;
    line-height: 1.8;
    color: var(--text-secondary);
    font-weight: 300;
    margin-bottom: 1rem;
}
.explainer-block p:last-child { margin-bottom: 0; }

.explainer-sub {
    font-family: var(--font-display);
    font-size: 1.35rem;
    color: var(--text-primary);
    margin: 3.25rem 0 1.5rem;
}

.build-steps {
    display: grid;
    grid-template-columns: repeat(5, 1fr);
    gap: 1.75rem;
    counter-reset: step;
}

.build-step { border-top: 1px solid var(--gold); padding-top: 0.9rem; }

.build-step-label {
    font-family: var(--font-condensed);
    font-size: 0.74rem;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-bottom: 0.55rem;
}

.build-step-text {
    font-family: var(--font-body);
    font-size: 0.88rem;
    line-height: 1.7;
    color: var(--text-secondary);
    font-weight: 300;
    margin: 0;
}

/* ---------------- CASE LAYER CHIPS + BLOCKS ---------------- */
.case-layers {
    display: flex;
    flex-wrap: wrap;
    gap: 0.5rem;
    margin-bottom: 1.3rem;
}

.case-layer {
    font-family: var(--font-condensed);
    font-size: 0.68rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--gold);
    border: 1px solid rgba(201, 168, 108, 0.35);
    border-radius: 2px;
    padding: 0.32rem 0.65rem;
    line-height: 1;
}

.case-layer-block {
    margin-top: 1.7rem;
    padding-left: 1.2rem;
    border-left: 1px solid var(--border-soft);
}

.case-layer-label {
    font-family: var(--font-condensed);
    font-size: 0.74rem;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    margin-bottom: 0.6rem;
}

.case-layer-block p:not(.case-layer-label) { margin-bottom: 0.85rem; }
.case-layer-block p:last-child { margin-bottom: 0; }

@media (max-width: 1100px) {
    .build-steps { grid-template-columns: repeat(3, 1fr); gap: 1.5rem; }
}

@media (max-width: 900px) {
    .explainer-grid { grid-template-columns: 1fr; gap: 2.5rem; }
}

@media (max-width: 640px) {
    .build-steps { grid-template-columns: 1fr; gap: 1.35rem; }
    .section-explainer { padding-top: 2.5rem; padding-bottom: 2.5rem; }
    .case-layer-block { padding-left: 0.9rem; }
}

/* ---------------- PROPOSAL (top of page) ---------------- */
.section-proposal { padding-top: 0.5rem; padding-bottom: 3.5rem; }

.lede-major {
    font-family: var(--font-display);
    font-size: 1.5rem;
    line-height: 1.5;
    color: var(--text-primary);
    font-weight: 300;
    max-width: 880px;
    margin-bottom: 3rem;
}

.proposal-grid {
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 3.5rem;
}

.proposal-label {
    font-family: var(--font-condensed);
    font-size: 0.8rem;
    letter-spacing: 0.24em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    padding-bottom: 0.9rem;
    margin-bottom: 1.3rem;
    border-bottom: 1px solid var(--border-soft);
}

.proposal-block p:not(.proposal-label) {
    font-family: var(--font-body);
    font-size: 1rem;
    line-height: 1.8;
    color: var(--text-secondary);
    font-weight: 300;
    margin-bottom: 1rem;
}
.proposal-block p:last-child { margin-bottom: 0; }

.section-work > .section-inner > .section-eyebrow { margin-bottom: 1.5rem; }

@media (max-width: 900px) {
    .proposal-grid { grid-template-columns: 1fr; gap: 2.5rem; }
    .lede-major { font-size: 1.25rem; margin-bottom: 2.25rem; }
}

/* ---------------- PITCH HERO: key art + client mark ---------------- */
.hero-split {
    display: grid;
    grid-template-columns: 1fr 360px;
    gap: 4rem;
    align-items: center;
}

.hero-copy { min-width: 0; }

.sphe-logo {
    display: block;
    height: 158px;
    width: auto;
    opacity: 0.92;
    margin: 0.75rem 0 2rem;
}

.hero-art img {
    display: block;
    width: 100%;
    height: auto;
    border-radius: 2px;
    border: 1px solid var(--border-soft);
    box-shadow: 0 24px 60px rgba(0, 0, 0, 0.55);
}

@media (max-width: 1000px) {
    .hero-split { grid-template-columns: 1fr; gap: 2.5rem; }
    .hero-art { max-width: 300px; }
    .sphe-logo { height: 126px; margin: 0.5rem 0 1.5rem; }
}

@media (max-width: 640px) {
    .hero-art { max-width: 230px; }
    .sphe-logo { height: 112px; }
}

/* ---------------- FOUR-UP GALLERY + CASE NOTES ---------------- */
.case-visual-gallery-four {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 1.1rem;
}

.case-note {
    font-family: var(--font-body);
    font-size: 0.88rem;
    line-height: 1.75;
    color: var(--text-muted);
    font-weight: 300;
    margin-top: 1.1rem;
    max-width: 760px;
}

.case-visual-section .case-note:first-of-type { margin-top: 0; margin-bottom: 1.4rem; }

.case-video-grid-single { grid-template-columns: 1fr; max-width: 780px; }

/* ---------------- CREATOR SCORECARD ---------------- */
.score-wrap { overflow-x: auto; -webkit-overflow-scrolling: touch; }

.scorecard {
    width: 100%;
    border-collapse: collapse;
    font-family: var(--font-body);
    font-weight: 300;
    min-width: 680px;
}

.scorecard th,
.scorecard td {
    text-align: right;
    padding: 0.85rem 1rem;
    border-bottom: 1px solid var(--border-soft);
    white-space: nowrap;
}

.scorecard thead th {
    font-family: var(--font-condensed);
    font-size: 0.7rem;
    letter-spacing: 0.18em;
    text-transform: uppercase;
    color: var(--gold);
    font-weight: 500;
    border-bottom-color: var(--gold);
}

.scorecard tbody th[scope="row"] {
    text-align: left;
    font-family: var(--font-display);
    font-style: italic;
    font-size: 1.02rem;
    color: var(--text-primary);
    font-weight: 400;
}

.scorecard tbody td {
    font-size: 0.98rem;
    color: var(--text-secondary);
    font-variant-numeric: tabular-nums;
}

.scorecard th:first-child,
.scorecard thead th:first-child { text-align: left; }

.scorecard .score-take {
    text-align: left;
    font-size: 0.88rem;
    color: var(--text-muted);
    white-space: normal;
    min-width: 200px;
}

.score-total th,
.score-total td {
    border-bottom: none;
    border-top: 1px solid var(--gold);
    color: var(--text-primary);
}
.score-total td { font-weight: 400; }

@media (max-width: 900px) {
    .case-visual-gallery-four { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 560px) {
    .case-visual-gallery-four { grid-template-columns: repeat(2, 1fr); gap: 0.8rem; }
    .scorecard th, .scorecard td { padding: 0.7rem 0.7rem; }
}

.scorecard thead th:last-child { text-align: left; }

.case-study-stats-three {
    grid-template-columns: repeat(3, 1fr);
    margin-top: 1.6rem;
    margin-bottom: 1.6rem;
    max-width: 760px;
}

@media (max-width: 640px) {
    .case-study-stats-three { grid-template-columns: 1fr; }
}

/* ---------------- CTV DELIVERY FUNNEL ---------------- */
.ctv-funnel {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 1px;
    background: var(--border-soft);
    border: 1px solid var(--border-soft);
    border-radius: 2px;
    margin: 1.5rem 0;
    max-width: 760px;
}

.funnel-step {
    background: var(--bg-raised);
    padding: 1.35rem 1rem;
    text-align: center;
}

.funnel-value {
    display: block;
    font-family: var(--font-display);
    font-size: 1.75rem;
    line-height: 1.1;
    color: var(--gold);
    font-variant-numeric: tabular-nums;
}

.funnel-label {
    display: block;
    font-family: var(--font-condensed);
    font-size: 0.68rem;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--text-muted);
    margin-top: 0.5rem;
}

/* ---------------- CTV CHART ---------------- */
.chart-title {
    font-family: var(--font-condensed);
    font-size: 0.72rem;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--gold);
    margin: 2rem 0 0.4rem;
}

.ctv-chart {
    display: block;
    width: 100%;
    height: auto;
    max-width: 960px;
    overflow: visible;
}

.ctv-chart .cb { fill: var(--gold); transition: fill 0.2s ease; }
.ctv-chart .cb:hover { fill: #e0c288; }
.ctv-chart .cg { stroke: rgba(255, 255, 255, 0.07); stroke-width: 1; }
.ctv-chart .cax { stroke: rgba(255, 255, 255, 0.22); stroke-width: 1; }
.ctv-chart .cmark { stroke: rgba(255, 255, 255, 0.28); stroke-width: 1; stroke-dasharray: 2 3; }

.ctv-chart .cgl,
.ctv-chart .cx {
    font-family: var(--font-condensed);
    font-size: 11px;
    fill: var(--text-muted);
    letter-spacing: 0.08em;
}

.ctv-chart .cann {
    font-family: var(--font-condensed);
    font-size: 10px;
    fill: var(--text-muted);
    letter-spacing: 0.18em;
}

.ctv-chart .cpk {
    font-family: var(--font-condensed);
    font-size: 12px;
    fill: var(--text-primary);
    letter-spacing: 0.06em;
}

.case-note-fine { font-size: 0.8rem; color: var(--text-muted); }

@media (max-width: 640px) {
    .ctv-funnel { grid-template-columns: 1fr; }
    .funnel-value { font-size: 1.5rem; }
    .ctv-chart .cx { font-size: 15px; }
    .ctv-chart .cgl { font-size: 14px; }
}