Connected TV and creator partnerships for The Social Reckoning.

A storm-chasing documentary opening across 110 theaters in 30 states — a wide footprint for a narrow audience. The campaign was built around the theaters rather than the markets, with streaming TV and online video running full screen and non-skippable, and one creator, whose audience already followed storm chasing rather than film in general, carrying the New York premiere.

When the film held over in four cities, the buy was rebuilt rather than left to finish as booked and re-pointed at the theaters still playing. The creator delivered eight placements against four contracted.

A documentary on a contested subject, opening in two Washington DC theaters. The audience was not a demographic. It was built from affinity — viewers of serious historical and political documentary, people following international affairs and foreign-policy coverage, audiences for issue-driven and arthouse cinema — then layered over people who had already visited the film’s site and modelled outward from them.

Geography did the rest. Priority markets first, then targeting tightened around the confirmed theaters, with delivery weighted into the twenty-four to forty-eight hours before each showtime — the window in which the decision to go actually gets made.

Each platform was then given a job rather than an equal share of the plan. Connected TV carried awareness from a single :15 cut and completed 98.6% of the views it started. YouTube carried reach, Meta carried engagement, and display ran underneath all of it.

A creator campaign for a devotional cookbook set in the world of The Chosen. Four creators cast to the themes of the book rather than to follower count, each placement built around a specific chapter, so the content came out of the material instead of being read over it.

Sourced, vetted, contracted and briefed here, with every post reviewed before it published, disclosure included. Eleven placements delivered against the contracted scope, all live three days before the campaign closed.